Why Communication Matters

Many of our current elected leaders are doing good things, taking a stand, and getting creative. However, if those on the outside don’t hear it, see it, or read it, they won’t know it. 
Communication happens whether we want it to or not.

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WHY IT MATTERS 
Communication is not something you can assume someone else is doing. Well, not if you want to be a good leader, to bring change and to hold a team together. 

When conservatives and Republicans don’t communicate, someone or something else fills the void. Either, the Progressives (the opposition) or those who only have part truths (the conspiracy news sources for example) will flood the space with their message and their agenda.

This perplexes me because as Conservatives we are the ones who advocate for solutions, hope, health, and independence. Is it that Conservatives don’t know how to message their topics? Or they are afraid of doing the work?  

The longer the communication void exists, the greater the silence, the more the distrust and agitation grows on the part of the concerned base. 

So what’s a solution? 

Communicate. 

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HOW TO DO IT 
There are 6 easy steps to start making it a priority: 

1. Commit to it 
2. Understand your target audience
3. Recognize what platforms you already have within easy reach 
4. Communicate OUT with a smile, brevity, and hope whether it’s via video, press release, or emails 
5. Push on multiple platforms (avenues)
6. Follow up - don’t just assume you do it once in one spot it will get out 

You have to be: 

• Clear about what you believe 
• Talk about what you believe and what you are doing 
• Inspire others through your messaging 
• And repeat ​

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WHAT YOU CAN EXPECT 
Is communicating inconvenient? Sure. Anything excellent is not easy. But is it worth it? Well, ask yourself if you enjoy tension and misery from your voting block, your target market, and how excited they will be when it comes to re-election? 

• Does your audience currently feel hopeful? 
• Do they feel informed? 
• Do they contact you with appreciation for what you are doing? 
• Are there ways some of the voters can partner with you for success? 

​Newsflash: never treat the voting block as “all the same.” There are soem incredible people out living life who are hungry to be part of what you are doing and to hear how they can help. Yes, communications is worth the trouble.

It’s something Republicans and conservatives can no longer compromise. We must make communications a priority. 
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• AJH 

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EXTRA RESOURCES

• Video: Let’s be lIttle Reagans
• Handout: How to Reach More People
• Handout: Communication Audit 
• Handout: Content Questions to Ask
• Read/Blog: Why Can’t We Be Little Reagans
• Read/Blog: How to Message the Important Issues