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The secret is out: I was homeschooled for 12 glorious years and it was well worth it. Here is the message I gave to homeschool families gathered at the State Capitol a few days ago. Watch it and let me know what you think!
Yes, I was homeschooled. Some of you will say “ah hah! Now we know what is wrong with her! She was homeschooled!!!” You’re funny. Believe me, I’ve heard it all. Everything from, “Wait, are you Amish?? Were you the Valedictorian of your class? How big was your basketball team? Did you have any friends?? Who was your favorite teacher!!” All jesting aside, I get the jokes: homeschooling is an anomaly and in a world that focuses on individuals desperate to fit in, it feels like a very strange road to choose to stand out. Oh but what a beautiful road it is for those who are called to take it.
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 Many of our current elected leaders are doing good things, taking a stand, and getting creative. However, if those on the outside don’t hear it, see it, or read it, they won’t know it. Communication happens whether we want it to or not. WHY IT MATTERS Communication is not something you can assume someone else is doing. Well, not if you want to be a good leader, to bring change and to hold a team together. When conservatives and Republicans don’t communicate, someone or something else fills the void. Either, the Progressives (the opposition) or those who only have part truths (the conspiracy news sources for example) will flood the space with their message and their agenda. This perplexes me because as Conservatives we are the ones who advocate for solutions, hope, health, and independence. Is it that Conservatives don’t know how to message their topics? Or they are afraid of doing the work? The longer the communication void exists, the greater the silence, the more the distrust and agitation grows on the part of the concerned base. So what’s a solution? Communicate. HOW TO DO IT There are 6 easy steps to start making it a priority:
You have to be:
WHAT YOU CAN EXPECT Is communicating inconvenient? Sure. Anything excellent is not easy. But is it worth it? Well, ask yourself if you enjoy tension and misery from your voting block, your target market, and how excited they will be when it comes to re-election?
Newsflash: never treat the voting block as “all the same.” There are soem incredible people out living life who are hungry to be part of what you are doing and to hear how they can help. Yes, communications is worth the trouble. It’s something Republicans and conservatives can no longer compromise. We must make communications a priority.
EXTRA RESOURCES
 I wrote this on a Sunday ... on a topic God is challenging me on. Drop your comments below to let me know what you think. ajh It feels so right we tell Ourselves boldly.
It sounds so good we whisper when doubt. It appears so delightful, tantalizing and free! Everyone else is doing it - I just want to be me! It lets us be first - always it seems. We can live by pure wants and human extremes. We can idolize, stoke, and please it with whims. We can go with our feelings again and again  If we want to save America (and we do) and we want the conservative cause to win (and we should), we have to have a professional plan for victory which includes a marketing and communication approach.
Is your local party ready?  Big business, big Church, big ministry, big candidates, big causes. What do they need?
Their message told. Who tells their message? Their paid advertisements, their robocalls, their endless snail mailers, and periodic email lists. But their best source? People. Where do people hang out? Online. Should they? It’s not a matter of should they. They do. It's the current reality. WHY THIS SPACE MATTERS You as an entity who needs to mobilize the masses - be it 10 or 100,000 buyers, consumers, supporters etc need to understand facts: your audience is online, waiting to be engaged with by you, or someone who will quickly take your place. If you win them over, people are your best source of advertisement. They will perpetuate your story, invite more people into your community, and will become your biggest fans when they feel you have connected with them. But have you connected with them? Do they feel you are more - spammy and cold online? Or do they feel like they could invite you over for a cup of coffee because you, yes you as a brand, a candidate, a ministry, a business, an entity - are human? This, my friend, is why you need to do social media, email and good websites and do it well.  You have a vision for changing the world. You want to find a new job, or maybe you are just eager to have people show up to a worthy event. You want others to know about your new business, or you want community leaders to understand a crucial issue facing your town. Perhaps you have a new candidate you are excited to promote for the next election, a meeting you want someone to attend, or you just want to get to know more people.
But, how do you do it? How do you meet the right people, get them to listen to you, spread the word, or initiate conversation? You need to network. I’m going to help you understand how.  A pioneer looks at history, assesses the moment they are standing in, and ways “what needs to happen in our future.”
But a true pioneer also says “God, what would You have me do now in this hour and time I’m on this earth, with and for You?” Experts will say: that’s not how we do it. Experienced leaders say: it’s never done that way! Wise people say: trust me. I know how. I’ll show you. But I don’t want to let the experts or experienced or wise LEAD me. I want Holy Spirit to lead me and when He says so - to let these sources guide me. I will not use my time on this earth to be a copy cat of anyone else. I will learn from the wise and experienced and I will walk humbly with them and my God. If He says “do the new thing, the new way, rattle their cages and I’ll show the way…” I’ll do it. And I’ll stand in awe of what He will do. And how He will use me. And how the experts too will learn, be blessed, and benefit. Going with God into new territory. Doing what He says even if no one else understands. This is what is right and good and true. That’s what true pioneers do. Holy Spirit lead the way…
I'm about to be tarred and feathered for what I'm about to post but - it's all truth and if people know me well enough they know I don't go "blunt" at a whim. It is time that some of the loud activists get challenged on their tone and approach to elections.
Let's start with the basics. Whoever gets the most votes wins. Period. And whoever gets less votes loses. |
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