The Founding Fathers knew what they were doing when they set up this beautiful nation all those years ago. We cannot abandon our duties now. 

You love America. 

Your heart hurts over how the nation is groaning, freedom is slipping through our fingers, and the fabric of what makes it great seems to be disentegrating before our eyes. 

It is not up to who is in the White House (though it helps), to save America. The freedom we have must be maintained, preserved, defended, and propagated for future generations - by you and me. 

Yes that means you. And your family. 

There are simple ways you can help save America. 

This product has at least a 19.99 value (probably more) but I am only selling it for 1.99 for the moment. ​But it will go up soon! 

It's easy to read, simple to digest and it gets you started on "what can I do to help save America?" 

Yes, what happens in our State Capitols and in Washington DC matters immensely. But what shows itself at the top often starts at the bottom. It is time that citizens start to take responsibility for what is happening in our local communities, if we want to change America. 

​Please grab your copy and let me know what you think! 

As a business you know your market, you have a good product, and you build relationships (for a lifetime) with the customers ...

It is time that Republicans start to see our party as a business. We are not just a clearing house for those who want a stepping stone to become a big deal.

We should stop with the game of “social club” or behaving like we are in 8th grade where the cool kids fight for popularity.

The Republican Party of America should be seen as:

• The group of people with hope
• A team of people with varying perspectives and respect for those who are different than you
• Hard workers, strategic, and pragmatic
• The brand of integrity
• The family always seeking solutions and for ways to serve our community
• The tribe that is aiming to build and not tear down
• People who do what they promise, and act out what they talk about (aka demonstrate integrity)

We should be seen as the happy warriors not the sad and bitter girlfriend who didn’t get her way. (Am I wrong?)

We are the universe where conservatives should know to go for:

• Truth, always based on conservative principles
• Strategies for how to win
• Opportunities for how to serve the conservative team
• Connections for resources
• Opportunities for fellowship, community and friendship

Like a business there is profit and loss, accountability, and a deep understanding of the market. 

Therefore, we should be:

• Producing content our target market wants
• Meeting our target market at their pain points
• Taking time to listen to our target market and community
• Communicating outward what we are thinking and doing
• Always staying fluid for changing our optics and approaches
• Always staying rooted in our fundamental principles

A girl can dream can’t she? What would happen if we started treating our parties like a business? Instead of how they are currently running?
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It’s time we win as conservatives again. Let’s run this ship like a business. Thoughts?

So you are a conservative and you are frustrated that “no one is hearing what you are saying”? Welcome to the arena! The place where you have to learn how to more effectively communicate because your message matters! 

1. Determine what your message is: make sure it is succinct, clear, summarized. 
2. Frame it in a way that will be understandable to your target audience. I.e. if you want teenagers to grasp it, stop preparing a White Paper for them to read. 
3. Be clear about what the issue is and what you want people to do with it. Don't put it on your audience to muddle through to make sense of the issue: tell it to them. If they have to work at it they won't do it. 
4. Build a list of influencers and then invite them to share the information:
   - Influencer: someone who has a group of people they inform, and who has an audience that listens to them. 
   - Share the information with said influencers but in a way that they can skim and grasp quickly, possibly with links to click on for more information.
5. Share it on all your social media platforms, framing it in different ways to fit to that paradigm. 
6. Build your email list and distribute information through your email list. 
7. Lean on Media: If it’s a timely topic, push it with a Press Release or Briefing with the local Media. Ask them, “are you aware of this issue? Here are some ideas your audience might be intrigued by …” And remember to follow up. 
   1. Understand how to advance your topic with media.
   2. Follow up, follow up, follow up 
8. Repeat. Never understand one post, at one spot is sufficient.
9. Have it on a website, or a google drive link. Make sure it is someplace they can come back to, easily find, and refer to again and again and again.
   
10. When appropriate do a video explaining your idea or why you think it is imperative: not everyone reads content. Some people appreciate audio form, or visual form. If it's an urgent topic be prepared to share it many different ways.  
    
    

Bonus ideas:

• I love sending informative pieces to friends I know will be interested via text message. 
• If it’s urgent and timely pick up the phone and leave a message “Hey you should know about …” 
• Never forget snail mail … 
• Advertise in local newspapers 
• And at public gatherings, ask if an announcement can be made 

Sometimes you think the hardest piece is putting the  message together but it’s equally as hard to make sure it gets out there, is received, understood, and acted upon!

Also, don’t be discouraged when you have to share the information in different ways more than once. The word is it could take up to 10 times of repetition before someone connects. 

But if your message is important - it's important to put the time in to distribute the information far and wide. Email me amy@generationstrategies.com if I can help! 

- Amy 

P.S. KEEP LEARNING

1. Review this article that says you may have to repeat your message up to 10 times! 
2. And review this article for more insights on Psychology and Marketing. It has some definitions of terms and style information you might appreciating knowing. 

You have a vision for changing the world. You want to find a new job, or maybe you are just eager to have people show up to a worthy event. You want others to know about your new business, or you want community leaders to understand a crucial issue facing your town. Perhaps you have a new candidate you are excited to promote for the next election, a meeting you want someone to attend, or you just want to get to know more people.

But, how do you do it? 

How do you meet the right people, get them to listen to you, spread the word, or initiate conversation? You need to network. I’m going to help you understand how.
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