The Founding Fathers knew what they were doing when they set up this beautiful nation all those years ago. We cannot abandon our duties now. 

You love America. 

Your heart hurts over how the nation is groaning, freedom is slipping through our fingers, and the fabric of what makes it great seems to be disentegrating before our eyes. 

It is not up to who is in the White House (though it helps), to save America. The freedom we have must be maintained, preserved, defended, and propagated for future generations - by you and me. 

Yes that means you. And your family. 

There are simple ways you can help save America. 

This product has at least a 19.99 value (probably more) but I am only selling it for 1.99 for the moment. ​But it will go up soon! 

It's easy to read, simple to digest and it gets you started on "what can I do to help save America?" 

Yes, what happens in our State Capitols and in Washington DC matters immensely. But what shows itself at the top often starts at the bottom. It is time that citizens start to take responsibility for what is happening in our local communities, if we want to change America. 

​Please grab your copy and let me know what you think! 

John F. Kennedy, 35th President of the United States, in the midst of tense times, saw the men and women behind the badge as being people he could respect and should defend.

In 1962, America’s youngest President had wisdom beyond his years when he spoke up and chose to make:

• a day in May (usually May 15) specifically Peace Officer’s Memorial Day, a time to remember those who had died or been injured in the line of duty
• The days surrounding it as Police Week every year, a time to celebrate and salute those who continue to serve

​When this effort started, I was no where near being born. From what I can tell through research, living in the 60’s was a hotbed of tension and unrest.

NOTE: Do you live in Michigan? If you do, here are some important dates below. If you don't, use them as a sort of example to explore in your state! These dates matter! 
​

Welcome to a HUGE year in Politics in Michigan! Here are some dates you should know. 

April 1, 2024 - Deadline for County Parties to submit counts for Precinct Delegates

April 16, 2024 - General Election for Special Election (2 state house seats) in Michigan

April 23, 2024, 4:00 PM - Filing Deadline to run for office

May 7, 2024 - Deadline to file for Precinct Delegate

May 7, 2024 - Election

May 12 - 18, 2024 - Police Week

End of June - Absentee ballots released for August election (aka people will start voting)

July 15-18, 2024 - Republican Convention, Milwaukee Wisconsin

August 6, 2024 - Primary Election

August 2024 - State Convention

August 19-22, 2024 - Democrat Convention, Chicago

End of September - Absentee ballots released for November election (aka people will start voting)

November 5, 2024 - General Election

I will work to keep you updated! 

Email me with questions amy@generationstrategies.com

Democrats seize any and every opportunity to elevate their message, keep themselves in the media, and generate wins for their agenda.
Republicans have not yet figured out what “Public Relations” is.

Yes, I am a Republican and this all hurts badly when your side just “doesn’t get it.”

​NOTE: For my Republican friends reading this - don’t be mad at me for saying the following. You know me. Please see the insight I’m shining a light on so that we can ALL benefit for our cause and our campaigns

Communication is just talking.

Communication is having a conversation, responding to questions, smiling, offering a speck of hope, and listening.

I was at an event on Tuesday’s Election Night (big election day in Michigan this week!) and got to hear “the conversation” from the new Republican Party Chair of Michigan, Pete Hoekstra.

What I heard from him was:

• Conversation - even from the stage
• Authenticity - both one on one and on the stage
• Humility - he shared the stage with others
• Kindness - offered kindness to those in the room who worked against him at one time or the other

He did not give a 3 hour speech, or read from a teleprompter or stand in the corner and assume “communication was happening.”

I walked away with an extra speck of hope.

We must all learn TO communicate. We must stop hiding from it.
And it’s time to stop assuming someone else is doing it.

Talk with purpose and intentionality. Communicate with joy, interest, and a heart of service and watch how things get better. It can make all the difference.
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Silence and hiding from communication is no longer an option. It’s time to lean in and start to communicate. Thank you Chairman Hoekstra for encouraging me: there is hope on the horizon.

Communication matters.

And if we ever want to win again as conservatives, as leaders, as peers - we need to embrace it.
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Lean into some of these resources to start to take yourself to the next level!

• How to Win Friends and Influence People
• Saying It Well: Touching Others with Your Words
• Tribes: We Need You to Lead Us
• The Value of Communication: Why It Should Matter to You

You are created to communicate and communicate well. It was never meant to be “easy” or convenient or to always make you feel good. But it has been overlooked. 

If good communication can make things better - and it can - isn't it worth the effort to improve your skills? Better communication can only help. ​

We have to know what we are doing wrong if we ever want to see right results.

Conservatives lose when:

• we arrogantly assume we are all supposed to agree on everything together
• we assume we know it all
• we do not take time to listen
• we cannot contribute kindness to those who oppose us
• we lash each other with our tongues, then spit others out with fiery condemnation, then wonder why no one wants to be around us
• we demonstrate bad fruit, lack of follow through and irresponsible behavior
• we lack integrity and kindness
• we assume everyone thinks like us and has to believe like us in order to be effective
• we focus only on the short term and not the long term
• we destroy bridges faster than we can ever rebuild them
• we wound others more than we contribute to solutions and healing
• we shame those with wisdom and arrogantly wield our rants based on only having a piece of the truth

I have to say what few have said. I must also say what will be uncomfortable to many. But someone has to peel back the bandaid and say truth.

If your idea of bringing change to society is to do protests, pickets, boycotts, and rallies - FOR ANY TOPIC - that is not enough. It will not bring the sustainable change that is needed. It is, in fact, the lazy way out if that is your only call to action.

To bring the change needed in our state, our nation, our communities we need 3 things:

1. Repentant and humble hearts
2. Wisdom and favor of Heaven
3. To each do something on a consistent basis that requires us to roll up our sleeves and put sweat into the game, outside of rallies and protests

​We have to get out and serve our communities.
​

The secret is out: I was homeschooled for 12 glorious years and it was well worth it.

Here is the message I gave to homeschool families gathered at the State Capitol a few days ago. Watch it and let me know what you think!

Yes, I was homeschooled.
​
Some of you will say “ah hah! Now we know what is wrong with her! She was homeschooled!!!” You’re funny. Believe me, I’ve heard it all.

Everything from, “Wait, are you Amish?? Were you the Valedictorian of your class? How big was your basketball team? Did you have any friends?? Who was your favorite teacher!!”

All jesting aside, I get the jokes: homeschooling is an anomaly and in a world that focuses on individuals desperate to fit in, it feels like a very strange road to choose to stand out.

​Oh but what a beautiful road it is for those who are called to take it.

WHAT YOU CAN EXPECT 
Is communicating inconvenient? Sure. Anything excellent is not easy. But is it worth it? Well, ask yourself if you enjoy tension and misery from your voting block, your target market, and how excited they will be when it comes to re-election? 

• Does your audience currently feel hopeful? 
• Do they feel informed? 
• Do they contact you with appreciation for what you are doing? 
• Are there ways some of the voters can partner with you for success? 

​Newsflash: never treat the voting block as “all the same.” There are soem incredible people out living life who are hungry to be part of what you are doing and to hear how they can help. Yes, communications is worth the trouble.

It’s something Republicans and conservatives can no longer compromise. We must make communications a priority. 
​

• AJH 

As a business you know your market, you have a good product, and you build relationships (for a lifetime) with the customers ...

It is time that Republicans start to see our party as a business. We are not just a clearing house for those who want a stepping stone to become a big deal.

We should stop with the game of “social club” or behaving like we are in 8th grade where the cool kids fight for popularity.

The Republican Party of America should be seen as:

• The group of people with hope
• A team of people with varying perspectives and respect for those who are different than you
• Hard workers, strategic, and pragmatic
• The brand of integrity
• The family always seeking solutions and for ways to serve our community
• The tribe that is aiming to build and not tear down
• People who do what they promise, and act out what they talk about (aka demonstrate integrity)

We should be seen as the happy warriors not the sad and bitter girlfriend who didn’t get her way. (Am I wrong?)

We are the universe where conservatives should know to go for:

• Truth, always based on conservative principles
• Strategies for how to win
• Opportunities for how to serve the conservative team
• Connections for resources
• Opportunities for fellowship, community and friendship

Like a business there is profit and loss, accountability, and a deep understanding of the market. 

Therefore, we should be:

• Producing content our target market wants
• Meeting our target market at their pain points
• Taking time to listen to our target market and community
• Communicating outward what we are thinking and doing
• Always staying fluid for changing our optics and approaches
• Always staying rooted in our fundamental principles

A girl can dream can’t she? What would happen if we started treating our parties like a business? Instead of how they are currently running?
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It’s time we win as conservatives again. Let’s run this ship like a business. Thoughts?

If we want to save America (and we do) and we want the conservative cause to win (and we should), we have to have a professional plan for victory which includes a marketing and communication approach.
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Is your local party ready?