 Education is the foundation of everything. From the moment a baby is born, they are taught: who is in charge, if they are loved, when they get fed, what is dangerous, and what is safe.
With the arrival of a new year, often comes new priorities, and adjusted cultural climates. If the results of General Election 2022 taught us anything, it’s that education is going to be more hot than ever. How do I know that education will still matter in 2023? Because it involves people and it has always mattered, not just now when it has been the trending thing to do.  Here are a list of the podcasts and books that have captured my attention this season. Perhaps there are some that will pique your interest. Let me know what you think:
Books:
Podcasts:
Yes, there is a lot happening in the world. I cannot save the world. I can only do that which God is compelling me to do. But during the holidays it is so good to have time to read these books and others, and to listen to podcasts on my run. Maybe these will inspire you as well!
 Big business, big Church, big ministry, big candidates, big causes. What do they need?
Their message told. Who tells their message? Their paid advertisements, their robocalls, their endless snail mailers, and periodic email lists. But their best source? People. Where do people hang out? Online. Should they? It’s not a matter of should they. They do. It's the current reality. WHY THIS SPACE MATTERS You as an entity who needs to mobilize the masses - be it 10 or 100,000 buyers, consumers, supporters etc need to understand facts: your audience is online, waiting to be engaged with by you, or someone who will quickly take your place. If you win them over, people are your best source of advertisement. They will perpetuate your story, invite more people into your community, and will become your biggest fans when they feel you have connected with them. But have you connected with them? Do they feel you are more - spammy and cold online? Or do they feel like they could invite you over for a cup of coffee because you, yes you as a brand, a candidate, a ministry, a business, an entity - are human? This, my friend, is why you need to do social media, email and good websites and do it well.  You have a vision for changing the world. You want to find a new job, or maybe you are just eager to have people show up to a worthy event. You want others to know about your new business, or you want community leaders to understand a crucial issue facing your town. Perhaps you have a new candidate you are excited to promote for the next election, a meeting you want someone to attend, or you just want to get to know more people.
But, how do you do it? How do you meet the right people, get them to listen to you, spread the word, or initiate conversation? You need to network. I’m going to help you understand how.  Imagine one day that voters can say:
“I knew the Republican Party and her leaders really cared about me after engaging with them on social media.” “I learned more about what it means to be a conservative and a Republican by the content they provided on social media.” “I got involved in my local community to make an impact for conservative ideas, because of the resources the GOP provided to me through social media.” |
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