The Founding Fathers knew what they were doing when they set up this beautiful nation all those years ago. We cannot abandon our duties now. 

You love America. 

Your heart hurts over how the nation is groaning, freedom is slipping through our fingers, and the fabric of what makes it great seems to be disentegrating before our eyes. 

It is not up to who is in the White House (though it helps), to save America. The freedom we have must be maintained, preserved, defended, and propagated for future generations - by you and me. 

Yes that means you. And your family. 

There are simple ways you can help save America. 

This product has at least a 19.99 value (probably more) but I am only selling it for 1.99 for the moment. ​But it will go up soon! 

It's easy to read, simple to digest and it gets you started on "what can I do to help save America?" 

Yes, what happens in our State Capitols and in Washington DC matters immensely. But what shows itself at the top often starts at the bottom. It is time that citizens start to take responsibility for what is happening in our local communities, if we want to change America. 

​Please grab your copy and let me know what you think! 

Democrats seize any and every opportunity to elevate their message, keep themselves in the media, and generate wins for their agenda.
Republicans have not yet figured out what “Public Relations” is.

Yes, I am a Republican and this all hurts badly when your side just “doesn’t get it.”

​NOTE: For my Republican friends reading this - don’t be mad at me for saying the following. You know me. Please see the insight I’m shining a light on so that we can ALL benefit for our cause and our campaigns

You are created to communicate and communicate well. It was never meant to be “easy” or convenient or to always make you feel good. But it has been overlooked. 

If good communication can make things better - and it can - isn't it worth the effort to improve your skills? Better communication can only help. ​

We have to know what we are doing wrong if we ever want to see right results.

Conservatives lose when:

• we arrogantly assume we are all supposed to agree on everything together
• we assume we know it all
• we do not take time to listen
• we cannot contribute kindness to those who oppose us
• we lash each other with our tongues, then spit others out with fiery condemnation, then wonder why no one wants to be around us
• we demonstrate bad fruit, lack of follow through and irresponsible behavior
• we lack integrity and kindness
• we assume everyone thinks like us and has to believe like us in order to be effective
• we focus only on the short term and not the long term
• we destroy bridges faster than we can ever rebuild them
• we wound others more than we contribute to solutions and healing
• we shame those with wisdom and arrogantly wield our rants based on only having a piece of the truth

WHAT YOU CAN EXPECT 
Is communicating inconvenient? Sure. Anything excellent is not easy. But is it worth it? Well, ask yourself if you enjoy tension and misery from your voting block, your target market, and how excited they will be when it comes to re-election? 

• Does your audience currently feel hopeful? 
• Do they feel informed? 
• Do they contact you with appreciation for what you are doing? 
• Are there ways some of the voters can partner with you for success? 

​Newsflash: never treat the voting block as “all the same.” There are soem incredible people out living life who are hungry to be part of what you are doing and to hear how they can help. Yes, communications is worth the trouble.

It’s something Republicans and conservatives can no longer compromise. We must make communications a priority. 
​

• AJH 

As a business you know your market, you have a good product, and you build relationships (for a lifetime) with the customers ...

It is time that Republicans start to see our party as a business. We are not just a clearing house for those who want a stepping stone to become a big deal.

We should stop with the game of “social club” or behaving like we are in 8th grade where the cool kids fight for popularity.

The Republican Party of America should be seen as:

• The group of people with hope
• A team of people with varying perspectives and respect for those who are different than you
• Hard workers, strategic, and pragmatic
• The brand of integrity
• The family always seeking solutions and for ways to serve our community
• The tribe that is aiming to build and not tear down
• People who do what they promise, and act out what they talk about (aka demonstrate integrity)

We should be seen as the happy warriors not the sad and bitter girlfriend who didn’t get her way. (Am I wrong?)

We are the universe where conservatives should know to go for:

• Truth, always based on conservative principles
• Strategies for how to win
• Opportunities for how to serve the conservative team
• Connections for resources
• Opportunities for fellowship, community and friendship

Like a business there is profit and loss, accountability, and a deep understanding of the market. 

Therefore, we should be:

• Producing content our target market wants
• Meeting our target market at their pain points
• Taking time to listen to our target market and community
• Communicating outward what we are thinking and doing
• Always staying fluid for changing our optics and approaches
• Always staying rooted in our fundamental principles

A girl can dream can’t she? What would happen if we started treating our parties like a business? Instead of how they are currently running?
​
It’s time we win as conservatives again. Let’s run this ship like a business. Thoughts?

If we want to save America (and we do) and we want the conservative cause to win (and we should), we have to have a professional plan for victory which includes a marketing and communication approach.
​
Is your local party ready?

There is a lot Michigan Republicans should not be saying:

• How nice Progressives and Democrats are at the coffee stand
• How beautiful Gretchen Whitmer looks in the color blue
• And 1000 other things (none of which deserve to be mentioned)

Let’s identify what Republicans should be talking about right now:

• What they are doing
• What the Democrats are doing
• How what the Democrats are doing that is counter to what real American principles want
• How they are assessing things and working to represent those they serve
• Share a couple good news stories (from district, from coffee hours, from experience in Lansing this week)
• And please - for the love of all that is good - give the world a smile and share some hope

Conservatives have these unique and wonderful minds:

• We make everything complicated.
• We consider that “if I don’t understand it fully I should not address it at all.”
• I communicated it once, why do it more?
• I haven’t accomplished anything so how can I talk about what I have done?
• No one will listen to me anyways.

We need to get out of our heads and out of our little “Lansing bubble” where everyone assumes the rest of the world cares and knows about what they are doing and address these principles in all forms of communication:

• Perception is reality.
• Perception is built by what the consumer sees and hears.
• Once they get exposed to a crumb of a message, they start to build their opinion
• Once they form their opinion and they identify others who confirm their opinion they solidify it as truth
• When there is a vacancy for information consumers will grab what they can find
• Silence, avoidance and hesitation is a message.
• Consumers need to hear something up to 10 times to get the message.
• Not everyone listens to the same medium.

You won’t reach everyone but you will reach a lot of people and those people will turn around and reach others for you. But if you do not communicate, they won’t know and in your absence, they will build a message that will reverberate and hurt you.

If Republicans don’t start upping their game NOW they can expect:

• More opposition in their primaries
• More mockery among constituents who are starting to get more engaged
• More bad press
• Less favor in the community
• Fewer donor dollars
• Etc etc etc

“Amy we know how to do communications,” you may say.

Okay, then do it. Because what is happening right now is not working. It hasn’t worked for the past 3 + years and it’s time for some world changing messaging champions to rise and equip leaders to know:

• Admit you need to communicate.
• Let your team know “it’s priority. Let’s get creative to up the game.”
• Let your consumers know I hear you.
• And start communicating today on all platforms that reach your market.
• Make it a habit and a way of life. If you want to win.

*New Note: and if you don't want to win, get out of the political arena because this is what it will take.

Come on Republicans, we have the best message. We have amazing leaders. We have incredible facts on our side. We have a state and a nation to save.

Your friend,
Amy Hawkins

Conservatives believe in the individual. 

Frankly, it would seem that all Americans would agree with this sentiment: an individual has value and that individual American should have the rights and freedoms to do as they see best. So wouldn’t it mean that all Americans should be conservatives? ​

Imagine one day that voters can say:  

“I knew the Republican Party and her leaders really cared about me after engaging with them on social media.” 

“I learned more about what it means to be a conservative and a Republican by the content they provided on social media.”

“I got involved in my local community to make an impact for conservative ideas, because of the resources the GOP provided to me through social media.” ​