What Questions Should Republicans Be Asking?

If we want to save America (and we do) and we want the conservative cause to win (and we should), we have to have a professional plan for victory which includes a marketing and communication approach.
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Is your local party ready?

The Map to Success
​In order to win in politics, you must have people. People who believe in you, are excited about you, and who are eager to help. Whether it’s in dollars or phone calls or just positive support - all help is important.
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In order to “have” people, you must reach people. In order to reach people you must communicate. And in order to communicate you have to do more than just periodic emails or once in a while posts on the good you are doing via a radio interview. It’s not enough.

For Republicans to hit it out of the ballpark on communications you must have:

• A clear and inspirational vision
• An energizing and authentic message
• And a brand

A brand is like the “cream on top”. When you look at a cake you can tell “what is this cake, does it look appealing? Who is it made by? Oh I know their reputation! Not only does it look, smell good but it has a credible baker! Yes! I like this brand!”

What are we known for as Republicans? What do we want to be known for?
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In order to have a great brand as Republicans, first we have to ask some significant questions.

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What Questions Republicans Should Be Asking: 
TARGET MARKET

• Who is my target market?
• How is my target market doing?
• What are the issues weighing on their minds and hearts?
• How can I build relationships with my target market?
• What are their pain points? What answers are they looking for that they don’t even know to “ask the questions of yet”?
• How can I let them know I hear them, and I see them and that I understand?

BRAND

• What is our brand? As a collective party but even on the local level?
• What do we want our brand to be? 
• How are we perceived now? 
• What do we want to change and how do we get there? 
• What are the calls to action we want to inspire our members with?

MARKETING

• What is our story? As a whole organization (state, national, local)?  
• How do we build relationships with the media?
• What is our long term marketing goal? 
• What is our short term marketing goal? 
• What are the top 5-10 talking points? 

These are just a few of the introspective questions we as conservatives must be asking about our own individual selves (we each have a brand), and our organizations and movements.
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Eyes on the Target Market
The biggest thing Republicans need to do right now is better understand their audience.

Michigan citizens are:

• hurting
• frustrated
• angry
• worn out
• exhausted
• scared
• discouraged
• but still hanging on to the hope for freedom

Michigan citizens are looking for a hero. But they won’t have it until the Republicans and conservatives start asking some questions and pursuing some answers.

We must never lose sight of the target market. They are the ones who get us into power or who take us out. It’s time they start to feel a little more tender, love and care.
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I’ll continue to pursue this topic and welcome your feedback, ideas and questions!

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​Originally posted on Substack. Follow Amy there.

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