You are created to communicate and communicate well. It was never meant to be “easy” or convenient or to always make you feel good. But it has been overlooked. If good communication can make things better - and it can - isn't it worth the effort to improve your skills? Better communication can only help. In a world where hand written letters forced us to spell out what we were thinking and feeling, communication often now consists of emoji’s and abbreviations. We live online and in our heads. We assume people know what we mean or feel the same way. And because of the online world that allows us to be a dozen places at once, and makes us more aware of other stories and situations unfolding, we are now juggling more balls - to our skill and detriment. Increased juggling often means more communication through screens or keyboards so context, tone, and emotion are eliminated. In today's 21st century, we are not forced to (or sometimes able to) rely on eye to eye contact, or listening to inflection to better understand, or using body language to lean in and convey we are trying to understand. Communication is more important now than ever before and it has a million more tools - and hurdles - at our disposal. No wonder people are often misunderstood. Our culture currently stinks at quality communication. The Value It Offers By better understanding the skill of communications, and how to do it well, provides immense benefits:
Better communication increases your quality of life, whether with relationships, at home, or at work. And it most definitely enriches the lives of those around you. wHO cARES ABOUT cONSERVATIVES?As conservatives, we must learn to communicate better or else we will continue to lose. It sounds harsh - but it is true. All of us have heard the current brand for "Republicans or Conservatives" (all negative for which I will not expound upon). By us not doing better at communication, we leave a void and when there is a void it gets filled. We have no one to blame by ourselves for our poor marketing strategy. The current state of affairs in our country right now is multi-faceted but in part, leaders have not communicated effectively for decades. Because grassroots have been overlooked, they have found “their truth” elsewhere, continuing to grow the massive divide between good Elected Leaders and their outstanding intentions, and citizens who have hearts of gold and genuinely care to understand. Without your message, your target market will pick up another message. Something (or someone) will fill the void. If it’s anything other than yours, it is hurting or offering a counter productive message to your agenda and focus. So who is to blame? You are. We are. But we can change it and must for the benefit of our own sanity in this hour and for future generations. A Way into the futureCommunication is a form of leadership. And right now the American people are starved for better communications, they are looking for leaders to follow, and they are desperately in need of truth.
The absence of you taking communications seriously is damaging your cause and your purpose here in this hour of history. Yes communication matters that much. If we want a better life, more sustainable relationships, greater excellence in the marketplace, and victories in elections, we must learn to communicate.
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