John F. Kennedy, 35th President of the United States, in the midst of tense times, saw the men and women behind the badge as being people he could respect and should defend.
In 1962, America’s youngest President had wisdom beyond his years when he spoke up and chose to make:
When this effort started, I was no where near being born. From what I can tell through research, living in the 60’s was a hotbed of tension and unrest.
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Politics has a reputation for being transactional. Candidates, political parties, and campaigns will do aggressive outreach leading up to an election. But when the election is over, win or lose, as soon as the clock ticks past the deadline, it’s a whomping silence.
Where did everyone go? No matter if candidates (or causes) win or lose, there is a psychological threshold that immediately goes into position. To the leaders driving the outreach and momentum, the customer, also known as a voter or constituent, goes back on the shelf. They unconsciously set everyone they have collected, touched, or built relationships with over the past few months aside and will pull them off the shelf again “when we need them next.” I’ve been in the arena for 20 years so I can speak from experience: this is a trend among the political universe and for a profession that is all about people, it stinks. So, I propose we change it but first we need to better understand it. |
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